Zac Dingle for City Council
The Business Challenge: introduce a fresh face to a hotly contested political race by showcasing personality and platform to mobilize a voter base.
Zac Dingle ran for a very competitive City Council seat in Baltimore, Maryland a and was challenged to develop his personal image, clearly articulate his platform and activate citizen calls-to-action such as volunteering, registering, donating, and finally, voting.
We designed the website to serve the needs of an active campaign and supported staff who maintained the ever-changing content but were relatively unfamiliar with website administration.