What does your logo communicate about your business?
The logo and color scheme are the fundamental design elements of your brand. Your logo should clearly communicate your market, service and/or product.
The best logos combine the clean design with these key characteristics…
![EBAN logo](https://liquidwebdesigns.com/website2022/wp-content/uploads/2022/04/logos-eban.jpg)
Identifiable
A good logo stands out in a crowd. It conveys the feeling of the brand, and can be easily recognized at a glance.
![HomeConnex logo](https://liquidwebdesigns.com/website2022/wp-content/uploads/2022/04/logos-homeconnex.jpg)
Balanced
A good logo is evenly weighted making the viewer feel comfortable. Out of balance logos cause uneasiness which transfer to inferences about the business.
![Waller & Company Jewelers logo](https://liquidwebdesigns.com/website2022/wp-content/uploads/2022/04/logos-waller.jpg)
Original
Good logos are unique, memorable and never compared to other logos. They stand alone and stake the business' territory.
![BKS logo](https://liquidwebdesigns.com/website2022/wp-content/uploads/2022/04/logos-BKS.jpg)
Simple
A good logo is easy to read and understand. It must also display equally as well in single-color applications as in full-color.
![Black Kids Swim logo](https://liquidwebdesigns.com/website2022/wp-content/uploads/2022/04/logos-Black-Kids-Swim.jpg)
Memorable
A good logo has inherent meaning and is unforgettable because of its timeless style, and occasionally has hidden symbolism.
![](https://liquidwebdesigns.com/website2022/wp-content/uploads/2022/05/logos-spritzi.jpg)
Relevant
A good logo should have meaning and relate to the work performed. Especially in the context of a new or innovative product.