Waller Jewelry
The Business Challenge: when the Nation’s oldest Black-owned jeweler needs to step into the modern economy what do you do?
Founded in 1900 Waller Jewelry of Richmond, Virginia is the oldest Black-owned jeweler in the United States. Being passed from generation to generation over the past century and spanning multiple eras of retail, Waller found itself needing of a full brand refresh and all the tools necessary to compete in the modern online economy.
The beautiful Waller family needed guidance in both the elements of a modern online presence and also guidance and support in using it.
LWD was honored and proud to have been given the opportunity to be a support post for this historic pillar of Black culture.