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    StandUp Team

    Unifying a Brand to Showcase True Expertise

    StandUp Team

    StandUp Team, led by founder Lana Hailemariam, is a coaching and consulting practice dedicated to building high-performing, psychologically safe teams through expert facilitation and leadership guidance.
    The Challenge: The StandUp Team brand faced a unique identity challenge. Its name was often narrowly interpreted as being only about Agile “stand-up meetings,” which obscured its broader, more valuable offerings. The business needed a fresh look and a clearer message that could unify its disparate services—including workshops and leadership coaching—and seamlessly merge the founder’s powerful personal brand with the business site.
    Our Strategic Solution: We executed a strategic redesign focused on transforming brand perception and creating a cohesive digital identity.
    The Result: StandUp Team now has a professional and cohesive website that clearly communicates its true value. The new site eliminates brand confusion, powerfully showcases the founder’s expertise, and provides clear pathways for clients to engage with the full range of coaching and workshop services designed to build exceptional teams.

    Key Elements

    Clarified the Brand Message - We developed a fresh, modern design and messaging that cleverly reframes the name. The new focus on building a team that ``stands up for each other`` instantly broadens the brand's meaning from a meeting tactic to a powerful philosophy of team culture and support.

    Unified the Founder's Identity - We seamlessly integrated Lana Hailemariam's personal story and expertise into the core of the website, establishing her as the authoritative and relatable face of the brand.

    Structured the Service Offerings - We created clear, dedicated sections for ``Workshops`` and ``Coaching,`` eliminating potential confusion and making it easy for visitors to understand the full scope of services and find the right solution for their needs.

    Built a Community Hub - We implemented a clean, modern blog to serve as a central platform for community connection and sharing thought leadership.

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