KTM Remodeling
The Business Challenge: build a website for a start-up remodeling business with no business history but plenty of personal performance.
KTM Remodeling leadership has 25+ years experience changing family living spaces by fully remodeling kitchens, bathrooms and basements. So when the expert employee decides to become the business owner he comes all the experience but none of the business history.
LWD designed a messaging strategy that discretely addressed two distinct target stakeholders and then designed the website that favors the business owner’s proficiency, the building processes and owner’s personal history to capture the visitors imagination and align with the customer’s vision.