EBAN
EBAN Living provides a premium, plant-based line of hair care products specifically designed to empower Black women to lead active lifestyles without compromising the health of their natural hair.
The Challenge: EBAN Living had a powerful mission and a high-quality product line but lacked a digital storefront that reflected their brand’s premium nature. They needed a professional e-commerce website that could match their new branding, connect authentically with their niche audience, and, most importantly, enable direct-to-consumer online sales.
Our Strategic Solution: We designed and developed a sophisticated e-commerce website that brings the EBAN Living brand story to life.
The Result: EBAN Living now has a beautiful and functional e-commerce platform that matches the premium quality of their products. The new site effectively communicates their unique mission, empowers them to connect with their target audience, and provides them with the essential tool to sell their products to customers around the world.
EBAN
The Business Challenge: successfully introduce a new specialty hair care product in an extremely noisy hair space.
EBAN was born from a family’s need to protect their championship swimmer daughter’s hair from pool chlorine, and within three years, the brand expanded to offer a full line of premium hair care products for women with natural hair who swim and sweat.
The hair-care space is super crowded! With everybody boasting bigger curls, better moisturizing and all-natural it was ultra-important to clearly distinguish the brand from it’s competition. The core message of the EBAN is not curls, moisture or all-natural (although it does all three). The core message is support for women who work for physical health and encounter challenges from the elements, sun, salt, sweat and chlorine. The strategy is to exclusively speak to the target customer’s unique need.
LWD first compiled the communication language and imagery behind the EBAN brand. It was very important the target customer’s attention was grabbed. Then the next step was to relate to their need to wash their hair often and the challenges that come along with it.
One of the ways EBAN uses it’s website is through a Brand Ambassador affiliate program. Fitness experts and influencers register at ebanlliving.com to become part of an independent sales force. The website handles all aspects of the membership and acts as the eCommerce solution for all vendors.
