StandUp Team
StandUp Team, led by founder Lana Hailemariam, is a coaching and consulting practice dedicated to building high-performing, psychologically safe teams through expert facilitation and leadership guidance.
The Challenge: The StandUp Team brand faced a unique identity challenge. Its name was often narrowly interpreted as being only about Agile “stand-up meetings,” which obscured its broader, more valuable offerings. The business needed a fresh look and a clearer message that could unify its disparate services—including workshops and leadership coaching—and seamlessly merge the founder’s powerful personal brand with the business site.
Our Strategic Solution: We executed a strategic redesign focused on transforming brand perception and creating a cohesive digital identity.
The Result: StandUp Team now has a professional and cohesive website that clearly communicates its true value. The new site eliminates brand confusion, powerfully showcases the founder’s expertise, and provides clear pathways for clients to engage with the full range of coaching and workshop services designed to build exceptional teams.