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    Google Ad Grants for Non Profits

    What Could Your Nonprofit Do With an Extra $120K?

    What is the Google Ad Grant?

    Google Ad Grants is a Google program that empowers nonprofit organizations by providing them with $10,000 in monthly advertising credits to amplify their missions using Google Ads. Unlike paid Google Ads, Google Ad Grants allow eligible nonprofits to display their ads to users on Google's search results pages for free!

    google-ads-logo

    What Can You Do with the Google Ad Grant?

    Increase your exposure and website traffic to attract more donations and financial support for your cause using targeted ads.

    Connect with potential volunteers using campaigns that inform them about opportunities to get involved.

    Share your nonprofit's story and vision more widely, creating a lasting impact and emotional connection with your audience.

    Check if your nonprofit is eligible for the grant

    Take Our Short Quiz

    How We Can Help You.

    Grant Application

    We'll handle the full application process, responding to any challenges directly with Google and ensuring your organization addresses the requirements.

    Ad Design

    We'll perform keyword research and create campaign structures that capture your audience's attention and drive engagement.

    Ad Management

    We'll help you leverage your $10,000 monthly grant to ensure every dollar contributes to maximum impact.

    Landing Page Design & Reporting

    We'll design your landing pages to match your ad campaigns, and then provide a monthly report with insight into ad performance.

    Google Suite Integration

    We'll connect your Google Ads account with other Google tools, such as Analytics, and your website with Google Search Console.

    Compliance and Oversight

    We'll audit your account monthly to ensure that your Ad campaigns adhere to Google's strict guidelines, safeguarding your online reputation.

    Check if your nonprofit is eligible for the grant

    Take Our Short Quiz

    Unlock Your Nonprofit's Potential with Google Ad Grants

    Transform your nonprofit’s online presence by harnessing the full power of Google Ad Grants.

    Google Ad Grants empower nonprofit organizations by providing them with $10,000 in monthly advertising credits to amplify their missions using Google Ads. Unlike paid Google Ads, where each click on an advertisement incurs a cost, Google Ad Grants allow eligible nonprofits to display their ads to users on Google’s search results pages for free, greatly reducing marketing costs.

    Organizations can use the grant to target specific keywords and promote web landing pages such as donation pages, program pages, or educational content, which helps them attract more visibility for their cause, advocate for their mission, and drive larger pools of donors, volunteers, and advocates.

    Since its inception in 2003, Google has contributed over $10 billion in free advertising to more than 115,000 nonprofits across 51 countries!

    Google Ad Grant FAQs

    Are there requirements to maintain the grant?

    Yes there are. To maintain grant eligibility, nonprofits must ensure active management of their campaigns, maintain a high-quality website, follow the proper Campaign Ad structure, and adhere to specific click-through rate and conversion tracking requirements.

    Can Google Ad Grants be used with other SEO strategies?

    Absolutely. While Google Ad Grants provide immediate visibility for specific keywords, a full SEO strategy ensures long-term growth and online presence, making the two complementary to one another.

    What's the difference between Google Ads and organic search?

    Google Ads are paid advertisements that appear at the top of search results, while organic search results are unpaid listings that appear beneath the paid listings based on a website’s relevance and SEO optimization.

    What's the difference between Google Ads and Google Ad Grants?

    Google Ads is a pay-per-click (PPC) advertising platform for businesses to display paid ads across Google’s vast network, including search engine results, websites, and YouTube videos, with advertisers paying for clicks or impressions on their ads.

    Google Ad Grants is a program specifically designed for nonprofit organizations, providing up to $10,000 per month in free advertising credits on Google Ads search network.

    What types of ads can I run with Google Ad Grants?

    Google Ad Grants can be used to run text-based ads only. These ads will appear in Google search results alongside paid advertisements.

    What happens if I don’t spend the entire $10,000 grant each month?

    Any unused portion of the $10,000 monthly grant does not roll over to the next month; it simply goes unused.

    Google Ad Grant Requirements Quiz

    Take this very short Questionnaire to determine
    if you are eligible for Google Ad Grants

    1 / 4

    Are you a registered 501(c)(3) organization in good standing?

    Good standing is necessary. 990's filed and other required documentation as well.

    2 / 4

    Is your business a governmental entities, hospital, healthcare organization, or educational institution?

    Google looks for mission-website matches. All Ad content must match the landing page messaging.

    3 / 4

    Do you have a high-quality website?

    High quality means it's well organized, it does not display ads and it's secure with HTTPS

    4 / 4

    Does your website's content match your organization's mission?

    Google looks for mission-website matches. All Ad content must match the landing page messaging.