Optimize. Promote. Convert!You've come this far with your product or service, let LWD help with your final toughest mile, marketing. Your marketing success will come from a well-designed set of tools, a laser-focussed message and the commitment to see it to the end. Here is how we can help you do just that.
Optimize - get your site 'findable'Site Organization and Optimization (SEO) - Organic 'findability' is key for your visitors. This begins with a site assessment and potential re-organization and optimization to make it as attractive as possible for search. Your site should be properly indexed and ready to be found by all clients looking for the service you specialize in.
Promote - tell the worldPaid or promotional advertising - Once your messaging is clear and focussed its time to tell everyone about it. Whether you go the paid route (Google adwords, Facebook ad marketing, etc), the free route (Social Media or Blogging) or a combination of the two, LWD is here to help you through the maze of services to get your message out.
Convert - turn visitors into customersReceiving the response - Once you reach out with your message, your website should be ready to receive and process the responses toward your call(s) to action. This isn't SEO, its your capture system. You capture system is comprised of:
- Good landing pages, your key to closing deals on incoming marketed traffic. Providing a clear response page with a "call to action" that matches your specific marketing outreach is key. Never simply sent them to your home page!
- Properly calibrated analytics to understand what your visitors are doing and how best to capitalize on their habits.