Marketing your brand can mean almost anything! From advertising to promotion through social media. And although you may be tempted to "dive right in" we suggest you wait a moment to decide more clearly on what you are doing.
The only thing worse than disorganized marketing is haphazard disorganized marketing (that's REALLY disorganized marketing). So, before you begin your first advertisement take a breath, draw an iced tea and begin to envision your business' picture perfect marketed life. This would be the image of everything in all departments working on all cylinders just like you'd like it to. Now, start your process by listing the steps that build that picture perfect PLAN, one at a time. Your steps may include clearly defined target, designs, a timeline, a budget...
Ready now? Not so fast. You've built the body but now its time to give the body life. How do you do that? You need a STRATEGY. Your plans steps say WHAT you will do but your strategy says HOW you will do it.
Devise a strategy that incorporates your personnel, a timeline, your stakeholders, both online and offline milestones and be sure to place your 'calls to action' throughout!
If you're unsure how to do all this, we can help. We're experienced in designing effective Internet and business strategies that work together and give your marketing focus!