Search Engine Optimization - SEO
The critical item every site must have, few understand and even fewer do well.
Marketing is the act of making your website attractive to people, Search Engine Optimization (SEO) is the act of making your website attractive to computers.
There are computers called a 'spiders' that crawl the Internet and record and catalog every website along with its links. It gathers the information used to evaluate every website; content, structure, and links (among other things) and determines where that website will rank for certain 'keywords'. The largest and most well know spider belongs to Google.
Every time someone searches Google it checks catalog records to see which sites to display.
The spider has already collected the detailed information, is your information goo enough to be listed high in the results?
So, how do you enhance your website to improve your search rank?
A Search Assessment Audit can provide insight into exactly where your site can be improved to make the spiders happy. It could be that your content needs restructuring, perhaps your challenge is your keywords, maybe it's mobile, wherever your issue LWD can find it and fix it and get you responding better in search.
Our Audit systematically finds what's wrong and GETS YOU FOUND.
Your site will behave the way Google needs to be cataloged, listed and FOUND!
Want your website to rank for local traffic?
For many businesses foot traffic, local sales and/or in-person consultations are their life's-blood so being found locally is critical.
LWD can help with your local strategy and get traffic to your door
As an extension of our Broad Search Audit our Local Search Optimization will create the backlinks and citations necessary to get local traffic to your door.
Sounds like a lot of work?
Well, it kind of is. Maintaining a high ranking takes high attention. We know you have better things to do so LWD is happy to do it for you. We'll work on your site and let you know how you're doing.