Marketing
Focus on your target!
You've developed a great brand, now what are you going to do
with it?
Many people think that marketing means advertising and selling
their goods and/or services. While advertising and selling are very important,
they are just two of the many marketing activities.
Generally, marketing activities are all those associated with identifying the particular wants and needs of a target customer, and then determining how to satisfy those needs better than the competitors. This includes conducting market research to analyze and understand their needs. This is the basis for creating a powerful message and determining how to effectively communicate it to your audience.
Let LWD help you to develop the components that drive your marketing strategy.
Tag Lines & Elevator Speeches
Sounds simple right?
A Tag Line is the one or two line descriptor that often
comes after a product logo or company name. It’s sometimes considered
a 'catch phrase'. Your tag line should familiarize your customer with
what you do and/or how you do it.
"The freshest of fresh fish. Every single day!" is a very clear concise
tag line. Now let’s talk about yours.
"Going up?" That's the plan! Your Elevator Speech is the 30 second script you would pitch in the time it takes you and a prospective client to reach their floor if you met them in an elevator. It must be succinct, clear and understandable. It also should be compelling, interesting and stimulating enough to incite them want to learn more.
Web Strategies & Consulting
How important are they to your business success?
Very. The bottom line is that in order to succeed in branding your product or service on the web, you must first understand the needs and wants of your prospective customers. This is achieved by integrating your brand strategies through your company at every touch point - or contact with the public. You want your brand to reside within the hearts and minds of customers, clients, and prospects. Your website is your 24/7, 365 days-a-year publicist and sales representative. All your potential customers will visit your website to determine if you are legit. For most small businesses this is the ONLY research source your clients will use and from its professionalism they will immediately determine whether you are a prospect or a suspect. Let us help you along your path.
