Collateral

Strengthen your business by utilizing the ‘basics’

Collateral, or marketing collateral, is the collection of any and all media used to support the sales of a product or service.  From your business card to the brochure, these sales aids are intended to make the sales effort easier and more effective. Your company’s brand is enhanced by the collateral pieces that represent you.

 

Color Palate and Logo

The cornerstone of every good brand

One of the more underrated touch points, possibly because it is seen but not noticed. The colors selected softly speak volumes of what you do and can be the difference between an okay logo and an awesome logo. Colors should convey tone and subtlety, communicate position and garner participation. Financial companies tend to use greens and blues, never red; while children’s products’ colors are bright and colorful.  Whatever the product, the color helps tell the story.

When creating a good brand, the logo immediately follows. The initial lack of customers and cash flow often causes new small business owners to put off professionally designing a logo and marketing materials “until they get a few clients” or “until they get started.” Unfortunately, launching without a logo, or designing their own marketing materials will make getting those initial clients more difficult and may result in a business that will not succeed. Everybody knows the logo is a little graphic that is used to represent the company. A logo creates a business’ first impression and can be an illustration, text only, or both.  It should be clean, balanced and crisp as it speaks volumes for your business.

 

Business Stationery

The Basics

The “basics” includes business cards, letterhead and envelopes. These are the everyday items that get you through the day and valuable tools that quietly disseminate your business image and marketing message through everyday communication. Business cards are a valuable promotion tool that provides the convenience of literally handing your brand image and contact information to prospective clients or customers. Letterhead and envelopes reinforce your brand via correspondence.

LWD will incorporate your colors, logo and tag line into a custom designed layout for your business. Take a look at the following package options:

            •  Business Stationery Basic
Starting at $499 our Starter Collateral Package includes a branded design of a business card and letterhead up to 3 name instances. Putting your best foot forward tells your clients that you mean business!

            •  Business Stationery Plus
Our Collateral Plus Package is our Starter Collateral Package plus the option of adding two additional pieces of branded collateral to round out your paper products. Choose from #10 envelopes, invoices, mailing labels, or thank you cards.

 

Content Development

What you say and how you say it!

You’ve got one chance to make a first impression and your website’s content will determine the experience your visitors and potential customers have. Web content development refers to the researching, writing, gathering, organizing, and editing of information for publication on your website.  Web site content communicates the who, what, when, where, why and how of your business.  Your content can may consist of text, graphics, pictures, recordings, movies or other media assets.  Based on your vision and objectives, LWD can help you maximize your web site presence!

 

Brochures and Presentation Folders

If you leave it behind, it MUST look good

So you have a website, business card and a brochure; now its time to visit the client and make your pitch. Go the extra mile and have your printed presentation materials reinforce your brand. Tie it all together and seal the deal by extending your brand to your brochure and presentation materials.  If you are going to leave it behind, it is crucial you don't end up getting "caught in the clutter" with every other company who's pitching for business.  If your business practice is to simply follow up with an email, forget it! Email is a great communication tool, but effective follow up merits more. Show your clients that they are a priority buy giving them something. Stand out! Let your presentation materials communicate your value even when you are not there.