Your Brand
So what's so compelling about you?
You've invested countless hours and sleepless nights into your business but how do you ensure that people will find it, like it, buy it, and tell their friends about it? Does your brand story get this response?
Having a great product is not a business strategy. In fact, having the greatest product is pretty much useless unless your audience knows about you, and fully understands. Does yours?
It all begins with a clear and compelling story that says "Why me!"
Your products have to cut through a noisy marketplace and make your client FEEL why they should select YOU over all others. Does your brand easily communicate what problem it solves? Does it shout "Why Me!!"
LWD has a series of brand discovery exercises that get to the core of your business and helps you define "Why You!"
From that point we can build compelling slogans, tag lines and any other marketing materials that clearly communicates who you are. Identity is essential for business success.
What is a Brand?
It is crucial to understand what a brand is and why it is absolutely necessary to incorporate a planning process to discover your true core message prior to designing something that just "looks good."
Your brand is the soul of your business, it tells your customers who you are and what you stand for. It is the essence of your company's identity and, when developed properly, communicates an understanding of the problem you solve along with a feeling of trust. This understanding and trustworthyness then gets woven into the foundation of every aspect of your business.
For more details check out our Blog article on Small Business Branding.
How do businesses use brands?
Successful companies use brands to encourage recognition of their products and services. Whether it’s a Coke™ bottle, the familiar face of Mr. Clean™, or a familiar jingle - when you come into contact with a well-developed brand, you instantly know what to expect. Does your brand function that way?
Brands are communicated through "touch points". Touch points are elements that convey your brand message . Depending on the nature of a business, touch points can be a logo, a tag line, packaging, a website, an elevator speech, customer service activity and more. Effective brand touch points along with a solid brand strategy tell your story and get you noticed and remembered! The goal is to have each touch point reinforce and fulfill your marketplace promise.
So what does this mean for me?
This means that you should ask yourself the following:
- Does my brand clearly communicate the essence of my company's product or service and effectively drive sales?
- Do my clients associate my brand with value, trust and having their expectations met and exceeded?
- Do my marketing materials effectively communicate my core message without someone being there to explain it?
- Does my website make me money?
If you answered "Yes" to all of the above - you are well on your way. If not, drop us a line and lets talk!
How do I get started?
